Dog Treats Category Report: Enhancing Shelf Presence, Pricing, and Promotions
Two major trends we see in Dog Treats category across retailers are :
- High levels of out of stocks especially at Walmart, Target and Kroger -- between 10-15% for major brands like Milk Bone, Blue Buffalo and Greenies.
- Intense competition among brands for shelf space, with private label getting more space in Target and Walmart.
Out of stocks are a persistent issue for many brands in the Dog treats category
For Milkbone, out of stocks have stayed consistently high at Kroger between 12-15% and is increasing to above 10% at Walmart over the past 3 months. Blue Buffalo is also having an increasing out of stock trend at Target.
Snap2Insight has been collecting store level data across retailers since Sep 2023 and our AI Risk Indicator is estimating high (red highlight) and medium (yellow highlight) based on trends in shelf out of stock and share of shelf.
Out of Stock (OOS) Risk Index
| Retailer Name | Milk-Bone - OOS % | Greenies - OOS % | Blue Buffalo - OOS % | Beggin - OOS % | DreamBone - OOS % | Retailer Average |
|---|---|---|---|---|---|---|
| HEB | 19.0(10.5) | 5.0(1.5) | 9.0(2.5) | 8.0(1.0) | 0.0( -- ) | 3.0 |
| Kroger | 10.0(2.5) | 9.0(2.5) | 7.0(0.5) | 6.0(0.5) | 9.0(5.0) | 4.0 |
| Publix | 10.0(4.5) | 4.0(2.5) | 2.0(1.0) | 2.0(1.5) | 11.0(4.0) | 3.0 |
| Target | 7.0(1.5) | 7.0(1.5) | 7.0(1.0) | 15.0(4.5) | 9.0(2.5) | 5.0 |
| Walmart | 13.0(2.0) | 6.0(0.5) | 6.0( -- ) | 5.0(0.5) | 6.0(3.5) | 3.0 |
| WinCo | 2.0(1.0) | 0.0(1.5) | 3.0(0.5) | 7.0(4.5) | 0.0( -- ) | 1.0 |
| Average Brand OOS % | 8.0 | 5.0 | 7.0 | 8.0 | 5.0 | 3.0 |
Share of Shelf (SoS) Risk Index
| Retailer Name | Milk-Bone - SoS % | Greenies - SoS % | Blue Buffalo - SoS % | Beggin - SoS % | DreamBone - SoS % |
|---|---|---|---|---|---|
| HEB | 7.0(1.0) | 7.0(1.0) | 5.0( -- ) | 5.0( -- ) | 1.0( -- ) |
| Kroger | 9.0( -- ) | 7.0( -- ) | 12.0(0.5) | 5.0( -- ) | 3.0( -- ) |
| Publix | 14.0(0.5) | 5.0(0.5) | 8.0(0.5) | 5.0( -- ) | 2.0(0.5) |
| Target | 19.0(0.5) | 9.0(0.5) | 12.0(0.5) | 3.0(1.0) | 2.0(0.5) |
| Walmart | 12.0(1.5) | 6.0(0.5) | 6.0(1.5) | 6.0( -- ) | 5.0(0.5) |
| WinCo | 13.0(0.5) | 4.0( -- ) | 6.0( -- ) | 6.0(0.5) | 0.0( -- ) |
| Average Brand SoS % | 13.0 | 7.0 | 8.0 | 5.0 | 2.0 |
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