Cleaning Category Report: Trends in Out-of-Stock Rates and Shelf Presence

Two major trends we see in Cleaning category across retailers are:

• High levels of out of stocks especially at Walmart and Target -- between 10-15% especially for major brands like Lysol, Clorox, Fabuloso
• Interesting shelf space and category dynamics across retailers, which presents unique opportunities for brands

• Out of stocks for the category are consistently above 10% at Walmart and Target shelves. Clorox in-stock at Walmart is getting better, while for Lysol and Fabuloso out of stocks are persistently high. Identifying the root cause of such persistent out of stocks is an opportunity winning brands pursue.
• There are also interesting category space dynamics at play especially in Target and Safeway. In Target, we see Private Label has captured the space of Lysol wipes products. In Safeway, instead of Clorox Scentiva products brands like Mr Clean and others have taken up the space. Analyzing store level traits is a smart way for CPGs to partner with your customer in increasing shelf share, leveraging data.

Out of stocks at Walmart

Snap2Insight has been collecting store level data across retailers since Sep 2023 and our AI Risk Indicator is estimating high (red highlight) and medium (yellow highlight) based on trends in shelf out of stock and share of shelf.

Out of Stock (OOS) Risk Index

Share of Shelf (SoS) Risk Index