
What is Planogram Compliance using Image Recognition?
Planogram compliance is the cornerstone of effective merchandising. But manual audits are time-consuming and often inaccurate. Enter AI enabled Planogram Compliance driven by AI Image Recognition.
Is a way of using AI Image Recognition technology to convert an image of the shelf into how the Planogram is actually executed at the shelf (called ‘RealOGram’). This leads to measuring how compliant the actual shelf is (‘RealOGram’), compared to what is expected (‘Planogram’) -- or Planogram Compliance. Being able to quickly and accurately identify Planogram Compliance issues, leads to making the shelf Perfect. The Perfect Shelf is made possible by AI Image Recognition.
Why Manual Compliance Fails
Industry studies have shown that every 10% gap in Planogram compliance translates to 1% of lost sales. Yet, typical Planogram Compliance numbers hover in the 60-70% range and deteriorating over time. CPG brands have a lot to lose from poor Planogram compliance.
How Snap2Insight Improves the Process
Yet today’s manual shelf audits at the shelf are too tedious and error prone to identify and fix Planogram compliance issues. Our time studies have shown that Field Reps have to spend twice as much time to audit the shelf, before they can fix something -- clearly not a good use of their time in-store. The result is that Planogram compliance issues often do not get resolved, leaving millions of dollars in lost sales.
With our patent pending real time Planogram Compliance solution field reps or store associates takes a single shelf image after merchandising the set. Our AI image recognition solution converts the image into RealOGram within seconds, compares with Planogram and provides actions to take for the reps to resolve compliance issues.
The tedious manual shelf audit is automated, with results produced in seconds. This allows the field reps to focus on fixing issues, and not wasting valuable time in auditing the shelf.
Result is improved Planogram compliance leading to increase in sales -- and more productive store visits for field reps.
Click here to Learn more about our Improve OSA
Key Features
Our solution can be configured to identify and prioritize different compliance issues such as Product missing, Price tag wrong or missing, Wrong number of product facings, Wrong placement, POP signs missing, Wrong fixture dimensions and more.
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