From AI to ROI: How CPG Brands Join the 5% That Deliver Value

In this blog, our CEO and co-founder Praveen Gopalakrishnan explores a practical 3-step framework that helps business and technology leaders confidently move from AI promise to proven ROI.

According to MIT’s State of AI in Business 2025 report, a staggering 95% of Generative AI initiatives fail to deliver measurable business outcomes. This statistic underscores a growing disconnect between AI’s promise and its practical impact. For business and technology leaders, the key question is no longer whether to adopt AI, but how to ensure that adoption actually drives tangible ROI.

Step 1: Benefits Benchmarking

Before diving into full-scale deployment, it’s crucial to benchmark how well the AI solution performs — technically and contextually — for your specific business problem.

Step 2: Actionability Testing

This is where AI meets the real world — when insights are handed over to humans who must act on them. Many AI pilots fail here because technical gains don’t automatically translate into effective business actions.

Step 3: ROI Measurement

Finally, measure how the improved actions translate into business value — the ultimate ROI. This can be done through direct metrics or reliable proxies, depending on data availability.