Smarter Retail Execution Starts with AI

What is Retail Execution with Image Recognition?

Retail execution is where strategy meets the shelf. Gaps in execution mean lost revenue. But how can brands ensure consistent execution across every store?

Is the use of advanced AI-powered computer vision to monitor and optimize how products are displayed and managed on store shelves. With Snap2Insight's image recognition technology, brands can automatically capture and analyze shelf data—including product placement, out-of-stock items, share of shelf, and planogram compliance—using photos taken from mobile devices. This real-time visibility helps sales teams and retail managers identify execution gaps, ensure merchandising compliance, and drive higher sales through data-driven insights. By replacing manual audits with scalable, automated shelf intelligence, Snap2Insight empowers CPG brands to achieve the Perfect Store across all retail channels.

How It Works

The solution works in 3 simple steps -- Snap, Compare, Report. Read More...

Field Rep Snaps pictures of the shelf with their mobile device. Snap2Insight AI solution then ‘digitizes’ the shelf picture -- identifying every product at SKU level, shelf placement, pricing and other details at the shelf. This digital representation of the shelf (sometimes called RealOGram) is Compared against what is expected -- in terms of what products should be present, or the store Planogram, if available. All of this happens within seconds, delivering an actionable Report to the FieldRep in real time.

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Results Delivered

Snap2Insight has been able to generate the following business outcomes at scale within 60-90 days of deployment

• Improve On Shelf Availability by 5-10%: Through a combination of in-store actions and using our data to improve replenishment, we improve On Shelf Availability.
• Increase Sales by 2-5%: By fixing execution gaps including out of stocks, compliance, display execution etc. Further, insights from execution can be used to get more and more effective space.
• Boost productivity by 10-15%: Field reps can focus on doing actual in-store work, where AI can automate all audits. Field reps are guided to fix issues with most ROI.

Click to learn how ITG Brands boosted sales by improving store execution

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