​Enhance Retail Performance: Strategies to Reduce Out-of-Stock Situations and Improve Promotion Execution​

One of the largest CPGs selling bulk-water came to us with a challenge. Sales was underperforming during a category transition event at a major retailer and they suspected out of stock was the cause. Their challenges were

• Reducing store level out of stocks
• Improve POS execution
• Drive retailer accountability for category execution

Images were captured by merchandiser partner and their field Reps after every visit. Best Shelf Action recommended targeted product and POS material fixing based on opportunity and what’s available to act now. Corporate insights team used Instant Retail Visibility to quantify lost sales/opportunity analysis and influence the retailer.

• Increased sales due to fixing out of stocks
• Better brand activation with improved POS execution
• Retailer accelerated deleted item sell through